SERIE EXPERT MAGNESIUM SILVER SHAMPOO

This purple shampoo by L'oreal works to neutralise unwanted yellow tones - so you can get the fresh out of the salon look all the time!

Purple Shampoo 

This purple shampoo contains violet pigments which works to counteract and cancel out yellow and orange tones which neutralises brassy blonde hair. Using this shampoo will give you a cooler toned blonde. Can also be used for silver hair or grey hair when yellow tones are peeking through to tone them down.