Free of SLS/SLES (sulfates) ensures that you are getting long lasting colour throughout washes! Sulfates cause your hair to be stripped of natural oils and colour - meaning this shampoo will less harsh on your hair. 

Better yet, it's purple therefore cools the brass pigments in your hair and improves clarity - giving you a fresh out-of-the-salon look. This shampoo is perfect for those who want to create new bonds within their hair fibre - well who doesn't want that? Strong hair - sounds good to me!

Give you hair an overall supple and soft feeling with this shampoo!