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About Us


The Beauty Store is 100% Kiwi Owned!

We are the typical Kiwi small business who began way back in 2003 as a Haircare Importer and Distributor. From there the business expanded its wholesale operation selling professional hair colour, furniture, styling products and accessories for hair salons, beauty therapists, pharmacies and other beauty retailers.

In 2014 to 2016 we experimented with beauty retailing through a series of pop-up shops. In October 2016, after confirming Kiwi’s loved our great brands and prices, we opened a permanent retail store at 163 Broadway, Newmarket in the heart of New Zealand’s fashion and beauty capital.

In early 2019 we launched our website which has an ever-increasing array of premium beauty brands at amazing prices. Over the next few months our online offering will get better, and better as more and more premium beauty brands and products are added.
So keep an eye out for more amazing deals...


We use our extensive reach in the global beauty market to bring the best prices to you. Don't pay high street prices when you can have the best products delivered to your door for much less!

If you find any issues with our service or your order please do not hesitate to contact us by emailing info@thebeautystore.co.nz and we will be more than happy to help out.